Friday, October 1, 2010

Positioning A Pass Educational Group

This past week I attended EdNet a conference with about 500 educational stakeholders, largely publishers, held in Boston. A central goal of the conference was networking. In order to effectively network a business one must understand where the business fits within the larger universe of businesses.

While at the conference, I specifically grappled with the question of where A Pass Educational Group fits within the universe of educational publishers and other educational vendors. My time at the conference helped me solidify my thinking, if only a little.

A Pass Educational Group partners with educational publishers and other organizations needing educational editorial. For me, using the word editorial is new. With it I mean any type of writing that could be used to promote learning, including assessment. This types of writing includes both subject matter expertise and pedagogical expertise. A Pass has what it takes to develop engaging content.

We also have strong expertise when it comes to technology. While A Pass Educational Group does not actually code or develop new technology, we know how to use technology to promote high quality learning. We can write directions for coders so that they can make the technology do what we want it to do to promote learning.

A Pass Educational Group also has the ability to mash-up freely available Web applications to adapt them for educational needs. For example, I have previously used Google Earth as a package for student centered and project based learning. Google Earth is set up in such a way that non-techies are supposed to be able to use it. I applied my content and pedagogical expertise to use G.E. effectively. Smart board's Notebook software is also pretty intuitive. A Pass Educational Group has a Smart development team that can develop Smart activities rooted in sophisticated content knowledge and the best pedagogies.

Finally, I think it makes sense to tell people that they can think of A Pass Educational Group in much the same way that they would think of freelancers. We have the ability to staff the projects of others to help them achieve their editorial goals. As a result of A Pass's virtual structure we can also keep costs down.

The purpose of this particular blog post has not been to advertise A Pass Educational Group. Instead it has been to help cement my own understanding of what my company does. I wonder if my reader has a better understanding of what we do after reading this blog post? What questions still come to mind? How I can make this explanation clearer?

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